What is RGB?
RGB stands for Red, Green, and Blue—the primary colors of light. In this color model, these colors combine in various intensities to produce a wide spectrum of colors. RGB is predominantly used in electronic displays, such as computer monitors, smartphones, and televisions.
When to Use RGB
If your project is intended for digital platforms, use the RGB color mode. This applies to:
- Web and app design
- Icons and buttons
- Branding and online logos
- Social media content
- Digital graphics and photographs
The Best File Formats for RGB
For RGB images, consider using the following file formats:
- JPEG: Balances quality and file size, compatible across most platforms.
- PNG: Supports transparency, ideal for interface elements.
- GIF: Perfect for animated elements like logos.
Avoid using TIFF, EPS, PDF, and BMP formats for RGB images, as they may not be compatible with various software and can be larger in size.
What is CMYK?
CMYK stands for Cyan, Magenta, Yellow, and Key (Black). This color model is the standard for color printing, where colors are created by subtracting light absorbed by inks. In CMYK, layering ink reduces the amount of light that passes through, resulting in darker shades.
When to Use CMYK
CMYK is the go-to choice for any project intended for print. If you're working with inks or paints, this color mode ensures the best results. Typical projects include:
- Business cards and stationery
- Advertising materials like posters and flyers
- Branded merchandise
The Best File Formats for CMYK
For CMYK files, the following formats are recommended:
- PDF: Highly compatible and versatile.
- AI: Standard for Adobe Illustrator projects.
- EPS: Good alternative, compatible with various vector programs.
How to Set Up RGB and CMYK in Design Software
In Adobe software, you can easily set the color mode for your new projects:
- Photoshop: Find the Color Mode option in the New Document window.
- Illustrator: Access the Color Mode in the Advanced Options of the New Document window.
- InDesign: The color mode is set based on whether you choose a Print or Web/Mobile document.
How to Convert Between RGB and CMYK
If you need to switch between RGB and CMYK, it’s important to know that colors may appear different due to the nature of additive (RGB) and subtractive (CMYK) mixing. To convert colors in Photoshop, go to Edit > Convert to Profile, select your desired color mode, and adjust as needed. In Illustrator, navigate to Edit > Edit Colors and choose your target color space.
Always consult your printer about preferred file formats to ensure the best quality for your prints.